2025, The Year You Leveled Up!
Building your 6-figure Creator Strategy
Happy New Year 🎉
I'm sure by now you've already started thinking about your goals and resolutions for 2025, but do you know what's even more powerful than setting goals? Having an actual strategy to help you achieve those goals. After 14 incredible years in the creator space, working with 100+ brands and consistently hitting six figures for the past four years, I've learned that success isn't just luck or algorithms - it's about having a real game plan. The creator landscape has evolved, and INTENTION and STRATEGY is absolutely essential for success.
Today, I'm SUPER excited to announce our new strategy-focused series that's about to transform how you approach content creation. When I started implementing a serious strategy (especially after getting management four years ago), everything changed. My engagement shot up, dream brands started reaching out, burnout reduced and I felt a new level of pride in my content.
So What's Coming Up?
Over the next few weeks, we're diving DEEP into proven strategies that have helped me and other creators I have mentored over the years level up their game. Here's what we'll cover:
Brand DNA & Content Pillars: Ever wonder why some creators seem to attract their perfect audience effortlessly? We'll break down how to define your unique voice, establish your non-negotiables/boundaries, and create content that truly resonates.
Strategic Audience Building: I used to think I needed to appeal to everyone – big mistake! We will dive into why narrowing your focus actually expands your reach and how to identify + attract your ideal audience…and believe it or not, we’re not talking about “niching down”.
Content Planning That Actually Works: Less random posting and more strategic posting with the help of a content calendar that covers all your pillars consistently. I'll share how I transitioned from weekly to monthly planning and how it’s helped to greatly reduce mental load and burnout.
Brand Partnership & Affiliate Platforms Strategy: We will go into my process for positioning my content to attract aligned brand partnerships as well as my strategy with affiliate marketing and navigating the 50 thousand platforms and programs that exist.
🎁 Exclusive Bonus Content for CSC Members:
The Threads Bonus Strategy: My Threads strategy that helped me consistently hit those bonus targets everyone's talking about $$$$
Instagram Growth Hack: How I am using IG Trial Reels to grow my audience. I’ll be sharing how I brought in an extra 300+ IG followers from just one IG Trial Reel.
YouTube Shorts Success: The repurposing strategy that broke my plateau and brought in 1k new subscribers
I remember being exactly where many of you are right now - stuck in that growth plateau, doing what used to work but not seeing the results I knew I was capable of. Two years of that taught me one valuable lesson: strategy changes everything. That's exactly why I created this series - to help you skip the endless trial and error that I went through. Because your creativity deserves better than just hoping for the best. It deserves a real strategy that turns your passion into a thriving business. And I can't wait to share every single thing I've learned along the way!
Until next week,
Tolani
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