Why I’ve Never Needed a “Social Media Break”
How I’ve Maintained Longevity as a Full-Time Creator
Hey creators,
If I’m being real, the one thing about being a full-time creator or entrepreneur is this: the work never ends. There’s always something more- new ideas, new platforms, new opportunities, new ways to tweak what you already made. It’s a blessing, but also something you really have to manage so you don’t burn out.
Sometimes I genuinely wonder how I’ve gone so many years doing this without ever needing a full-on “social media break” or ghosting my platforms for months.
Don’t get me wrong, I’ve definitely felt overwhelmed, tired, overstimulated… frequently, in fact 😅. But I’ve never hit the point where I felt like I had to deactivate or disappear completely. And if I had to guess why that’s been possible, it comes down to this: I’ve built boundaries that protect me.
My Social Media Boundaries:
1. No Social Media Notifications on My Phone
This is hands-down the best thing I’ve ever done for myself. I only see notifications if I intentionally open the app. Those constant pop-ups? They’re designed to lure you back in. There’s a reason apps almost BEG you to turn them on as soon as you sign up on an app, more screen time = more profit for them, not peace for you.
2. One Full Day a Week With Zero Work
No editing, no filming, no replying to DMs, no “quick scroll for inspo.” Not even those tiny tasks that feel like not much but are still work.
3. Monitoring My Screen Time
I periodically check my screen time and try to keep myself under a screen time limit that feels healthy for me.
4. No Doomscrolling for Inspiration
It’s easy to justify endless scrolling as “inspo,” but I’ve found my best ideas come from me sitting still and letting them arrive, not absorbing other creators' work. The ideas I come up with zero inspo? They ALWAYS hit harder. I saw a creator, Tayllor Lloyd, on tmention something along the lines of creating before you consume, and I 100% agree
5. Real Life > Online Life
When in doubt, log out. The real world is where the real inspiration lives. Touch grass. Talk to people. Live your life, it’ll pour back into your content naturally. The internet IS its own place, but it’s nowhere as meaningful and REAL as the offline world.
And here’s what supports that:
Social Media is NOT My Only Income Stream.
Y’all already know I will never stop preaching this. Please don’t rely on one source of income. Especially not social media. This industry, like many others, has its ups and downs. There are weeks where I can make 5 figures in brand deals alone, and then there are months where I can make absolutely nothing from brand deals. During those slower periods, I don’t feel the pressure as much because I have other sources of income.
Other Habits That Keep Me Sane:
Batching Is My Best Friend
I can’t create and shoot every day…that is just not feasible for me. I film once a week (sometimes less) and aim to get 2–4 videos done in a single session. That’s it.
I Give Myself SO Much Grace
If I’m sick, I don’t work.
If my kids need me, I don’t work.
If I just don’t have it in me, I don’t force it.
The work will be there when I’m ready. No one is refreshing their inbox, waiting on your email. I used to stress myself trying to meet brand deadlines at the expense of my peace, or health only to realize half the time they weren’t even looking at it for days. Ask for the extension. Rest if you need to. You’re allowed.
One last thing before I go, if you feel like you’re inching toward burnout, or you know your habits are leading you there, please take it seriously. Be proactive, not reactive. Pull back. Rest. Reset. Your best work will come from clarity and calm, not from exhaustion and burnout.
So now I’m curious, what are your social media boundaries? What do you do to protect your peace and avoid burnout?
All the best,
Tolani